Sociālekoloģiskā modeļa lietojums uzvedības maiņas komunikācijā
DOI:
https://doi.org/10.22364/adz.55.13Keywords:
stratēģiskā komunikācija, sociālais mārketings, uzvedības maiņas komunikācija, sociālekoloģiskais modelisAbstract
Modelis indivīda, starppersonu, kopienu, organizāciju, politikas mijiedarbības analīzei un vēlamām komunikācijas intervencēm katrā no šiem līmeņiem, lai iniciētu uzvedības maiņu
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