Genre Analysis of Quality Assurance (ISO 9000) Documentation
DOI:
https://doi.org/10.22364/BJELLC.03.2013.06Keywords:
quality assurance, genre analysis, moves and steps, intertextualityAbstract
The paper presents the results of cross-sectional empirical research exploring the network of genres in the quality assurance domain. The theoretical basis for this research has been to a large extent grounded in the English for Specific Purposes (ESP) genre school. The empirical research method is a two-staged discourse analysis. During the first stage the data collection tools were semi-structured interviews with four Lloyd Register Quality Assurance (LRQA) auditors aimed at identifying the recurrent genres pertinent to the domain and describing the social context in which they occur. The second stage involved the genre analysis, namely, moves and steps analysis, in order to define the communicative aims and rhetorical organization of assessment reports. The obtained results highlight the significance of the social context for conducting the genre analysis in the quality assurance domain. They reveal that the genres in the network have hierarchical relations, with the quality standard being the dominating one. Moreover, discursive practices facilitate uncovering constitutive intertextual relations and rhetorical organisation. The topicality of the theme is determined by the scarcity of previous research in the quality assurance domain and the needs to train managers to develop their communicative language competence.
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