The Mediating effect of Business Intelligence Systems on the relationship between Supply Chain Management and Customer Relationship Management

Authors

  • Emad Ali kasasbeh National University College of Technology, Amman, Jordan Author
  • Tariq Barjes Al-bloush National University College of Technology, Amman, Jordan Author
  • Amr alshauaura National University College of Technology, Amman, Jordan Author
  • Ahmad Salih Mheidi Alnaser Amman Arab University, Amman, Jordan Author
  • Sally Karim Shawawrah Amman Arab University, Amman, Jordan Author

DOI:

https://doi.org/10.37380/jisib.v14.i1.2487

Keywords:

Supply Chain Management, Customer Relationship Management, Business Intelligence Systems

Abstract

The purpose of this study   is to investigate the impact of the effect of Supply Chain Management in Customer Relationship Management: The mediating role of Business Intelligence Systems. Data was collected using a survey method, the survey targeted professionals in the field of supply chain management and Business Intelligence Systems. Whereby a total of 300 questionnaires were distributed to the study sample, (270 useable questionnaires returned). Structural model assessment was conducted to test the relationships among Supply Chain Management, Business Intelligence Systems, Customer Relationship Management the results show a positive relationship between Supply Chain Management dimensions and Customer Relationship Management. Moreover, Business Intelligence Systems play a mediating role in the relationship between Supply Chain Management and the Customer Relationship Management.

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Published

2024-12-30

Issue

Vol. 14 No. 1 (2024): Journal of Intelligence Studies in Business

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Article

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How to Cite

Ali kasasbeh, E., Al-bloush, T. B., alshauaura , A., Salih Mheidi Alnaser , A., & Karim Shawawrah , S. (2024). The Mediating effect of Business Intelligence Systems on the relationship between Supply Chain Management and Customer Relationship Management. Journal of Intelligence Studies in Business, 14(1), 31-41. https://doi.org/10.37380/jisib.v14.i1.2487