Emerging Topics and Synergy Approaches in Competitive Intelligence
DOI:
https://doi.org/10.37380/jisib.v14.i1.2483Keywords:
Competitive Intelligence, Synergy, Sustainability, Competitive advantageAbstract
Competitive intelligence (CI) is increasingly being seen as a multifaceted approach that has transformed traditional strategic planning while providing practical solutions in a dynamic business environment. This review of research explores five recent studies that address the role of CI in strategic initiatives, sustainability, and technology integration to provide a multidimensional perspective on CI development.
This overview of research offers a broad perspective on the synergistic approaches and innovations of CI. They not only highlight the strategic importance of CI in modern business, but also demonstrate its role in promoting sustainability and psychological insight. By integrating technology and human factors, CI expands its traditional role, becoming a critical tool in promoting competitiveness and sustainable development.
References
Boronat-Navarro, M., Escribá-Esteve, A., & Navarro-Campos, J. (2024). Ambidexterity in micro and small firms: Can competitive intelligence compensate for size constraints? BRQ Business Research Quarterly, 27(3), 210–226. DOI: https://doi.org/10.1177/23409444211054861
Cekuls, A. (2022). Expand the scope of competitive intelligence. Journal of Intelligence Studies in Business, 12 (1), pp. 4-5. DOI: https://doi.org/10.37380/jisib.v12i1.924
Samat, M. F., Yusoff, M. N. H., Anual, N., & Mohamad, S. J. A. N. (2024). Mediating role of social media marketing adoption between TOE framework and competitive intelligence towards SMEs performance. Review of Integrative Business and Economics Research, 13(2), 224–238.
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