Strategic Synergies: Enhancing Organizational Resilience and Sustainability through Competitive Intelligence and AI
DOI:
https://doi.org/10.37380/jisib.v13i3.1182Keywords:
Competitive Intelligence, Strategic Synergies, Information gathering, Competitive AdvantageAbstract
Competitive intelligence serves as a critical strategic lever that enables organizations to disrupt market dynamics and competitor behavior. By collecting, analyzing and interpreting relevant data, companies can anticipate market changes and strategically position themselves, emphasizing the role of AI in maintaining competitive advantage. At the same time, organizational learning is identified as a cornerstone that promotes adaptability and innovation. This continuous learning process not only improves competencies, but also embeds a culture of innovation, positioning learning organizations to better navigate the uncertainties of the global market and take advantage of new growth opportunities.
References
Søilen, K.S. (2019) How managers stay informed about the surrounding world. Journal of Intelligence Studies in Business, 9 (1), pp. 28-35. DOI: https://doi.org/10.37380/jisib.v9i1.403
Calof, J., Arcos, R., Sewdass, N. (2018) Competitive intelligence practices of European firms. Technology Analysis and Strategic Management, 30 (6), pp. 658-671 DOI: https://doi.org/10.1080/09537325.2017.1337890
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