Unveiling the Value of Competitive Intelligence: Coordinated Communication and Added Value
DOI:
https://doi.org/10.37380/jisib.v13i1.987Keywords:
competitive intelligence, artificial intelligence, Social media data, decision-making, Added ValueAbstract
Recently, a lot of attention has been paid to several aspects of CI, which influence the decision-making of organizations and the acquisition of competitive advantages. Organizations must leverage data, artificial intelligence (AI), and social capital to enhance their competitive intelligence processes. Social media data, AI and machine learning, big data analytics, dynamic capabilities, and intraorganizational social capital all play significant roles in driving strategic decision-making and improving customer experiences. By integrating these elements effectively, organizations can gain valuable insights, mitigate risks, and stay ahead of the competition.
References
Ding, J.-L., Shi, B. (2021) Analysis and Modeling of Enterprise Competitive Intelligence Based on Social Media User Comments. Entrepreneurship Research Journal, 11(2), pp. 47-69.
Wu, Q., Yan, D., Umair, M. (2023). Assessing the role of competitive intelligence and practices of dynamic capabilities in business accommodation of SMEs. Economic Analysis and Policy, 77, pp. 1103-1114.
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