AI-Driven Competitive Intelligence: Enhancing Business Strategy and Decision Making
DOI:
https://doi.org/10.37380/jisib.v12i3.961Keywords:
competitive intelligence, Business Strategy, Decision MakingAbstract
In the world of business, the importance of competitive intelligence cannot be overdone. As companies compete for market share and seek to gain an edge over their competitors, understanding the market and their competition becomes increasingly critical. As artificial intelligence continues to evolve, its potential to impact competitive intelligence grows.
References
Cekuls, A. (2022). Expand the scope of competitive intelligence. Journal of Intelligence Studies in Business, 12(1), pp. 4–5.
Stroumpoulis, A., Kopanaki, E., Varelas, S. (2022). Role of artificial intelligence and big data analytics in smart tourism: a resource-based view approach. WIT Transactions on Ecology and the Environment, 256, 2022, pp. 99 – 108.
Krakowski, S., Luger, J., Raisch, S. (2022). Artificial intelligence and the changing sources of competitive advantage. Strategic Management Journal, 2022.
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