A framework for big data integration within the strategic management process based on a balanced scorecard methodology
DOI:
https://doi.org/10.37380/jisib.v1i1.693Keywords:
Balanced scorecard, big data, big data analytics, big data framework, business intelligence, strategic management, strategic management processAbstract
The purpose of this research is to study the impact of big data initiatives on strategic management processes. While the majority of strategic management disciplines have had research dedicated to the use of strategic management theories to understand how big data affect organizational performance, the body of research on big data lacks academic work capable of examining how to integrate big data into the strategic management process. The main contributions of this work are: (1) it highlights the strategic use of big data; (2) it analyses the main frameworks/models proposed by scholars that support the use of big data as a strategic management tool, and outlines this research gap; and (3) it proposes a new framework that integrates big data within the strategic management process based on a balanced scorecard methodology.
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