Competitive intelligence approach for developing an e-tourism strategy post COVID-19

Authors

  • Franky Tulungen Department of Agribusiness, Universitas Kristen Indonesia Tomohon Author
  • Johan Reimon Batmetan Department of Information Technology and Communication, Universitas Negeri Manado Author
  • Trudi Komansilan Department of Information Technology and Communication, Universitas Negeri Manado Author
  • Sondy Kumajas Department of Information Engineering, Universitas Negeri Manado Author

DOI:

https://doi.org/10.37380/jisib.v1i1.694

Keywords:

Competitive intelligence, e-Tourism, post COVID-19

Abstract

The COVID-19 pandemic has brought many fundamental changes in running a tourism business. Many countries need to reformulate their post-19 strategy so that the tourism sector will revive. This study aims to formulate a strategy for developing e-tourism by utilizing information technology. The method used is a competitive intelligence approach. This research takes samples from tourist destinations in Indonesia. The results of this study indicate that the right strategy can encourage the tourism industry to grow back in the post-COVID-19 period. The resulting strategy is based on campaign, content, community, cooperation, and competitiveness. These five basic strategies are implemented with an e-tourism model and a simple management pattern utilizing information technology. The results of this research can have implications for the formulation of e-tourism policies and produce recommendations for policymakers.

References

Calderwood, L. U., & Soshkin, M. (2019). The Travel & Tourism Competitiveness Report 2019. In World Economic Forum’s Platform for Shaping the Future of Mobility.

Camarinha, A. P., Abreu, A. J., Angélico, M. J., da Silva, A. F., & Teixeira, S. (2021). A Content Analysis of Social Media in Tourism During the Covid-19 Pandemic. Smart Innovation, Systems and Technologies, 208, 532–546. https://doi.org/10.1007/978-981-33-4256-9_49

Carlisle, S., Ivanov, S., & Dijkmans, C. (2021). The digital skills divide: evidence from the European tourism industry. Journal of Tourism Futures. https://doi.org/10.1108/JTF-07-2020-0114

Çınar, K. (2020). The Digital Revolution: Impact on Tourism Education. Journal of Tourism and Gastronomy Studies, 8(4), 2417–2443. https://doi.org/10.21325/jotags.2020.719

Elida Mahriani, Purwanti Dyah Pramanik, E. a. (2020). MANAJEMEN PARIWISATA (Sebuah Tinjauan Teori dan Praktis).

Grančay, M. (2020). COVID-19 and Central European Tourism: The Competitiveness of Slovak Tourist Guides. Central European Business Review, 9(5), 81–98. https://doi.org/10.18267/j.cebr.259

Gretzel, U., Fuchs, M., Baggio, R., Hoepken, W., Law, R., Neidhardt, J., Pesonen, J., Zanker, M., & Xiang, Z. (2020). e-Tourism beyond COVID-19: a call for transformative research. Information Technology and Tourism, 22(2), 187–203. https://doi.org/10.1007/s40558-020-00181-3

Hamid, R. A., Albahri, A. S., Alwan, J. K., Al-qaysi, Z. T., Albahri, O. S., Zaidan, A. A., Alnoor, A., Alamoodi, A. H., & Zaidan, B. B. (2021). How smart is e-tourism? A systematic review of smart tourism recommendation system applying data management. Computer Science Review, 39(December 2020). https://doi.org/10.1016/j.cosrev.2020.100337

Islam, M. (2021). International tourism during and after COVID-19 : The role of digital technology. January, 1–5. https://doi.org/10.13140/RG.2.2.21016.42244

Ivars-Baidal, J. A., Celdrán-Bernabeu, M. A., Femenia-Serra, F., Perles-Ribes, J. F., & Giner-Sánchez, D. (2021). Measuring the progress of smart destinations: The use of indicators as a management tool. Journal of Destination Marketing and Management, 19(November 2020). https://doi.org/10.1016/j.jdmm.2020.100531

Lee, P., Hunter, W. C., & Chung, N. (2020). Smart tourism city: Developments and transformations. Sustainability (Switzerland), 12(10), 1–15. https://doi.org/10.3390/SU12103958

Michael, N., Reisinger, Y., & Hayes, J. P. (2019). The UAE’s tourism competitiveness: A business perspective. Tourism Management Perspectives, 30(2019), 53–64. https://doi.org/10.1016/j.tmp.2019.02.002

Munas, M., & Arun, K. C. (2021). Impact of Covid-19 and the importance of seamless integration of information technology in tourism industrial business processes in Sri Lanka. Journal of Applied Technology and Innovation, 5(1), 59–63.

Okwemba, R. K., & Nambiro, A. (2020). Emerging Trends In E-Tourism and Its Impact on Tourism Sector. International Journal of Scientific Research in Science, Engineering and Technology, 7(5), 131–141. https://doi.org/10.32628/ijsrset20744

Qomariyah, N. N., Sari, S. A., & Fajar, A. N. (2020). Sonia: An integrated indonesia online tourism system in new normal era. International Journal of Innovative Computing, Information and Control, 16(6), 1829–1843. https://doi.org/10.24507/ijicic.16.06.1829

Salehnia, N., Zabihi, S. M., & Khashayar, S. (2020). The impact of COVID-19 Pandemic on Tourism Industry : A Statistical Review in European Countries. 2nd International Conference on Geography and Tourism Development and Sustainable Development 2020, October, 1–11. https://www.researchgate.net/profile/Seyyed_Zabihi/publication/344946738_The_impact_of_COVID-19_Pandemic_on_Tourism_Industry_A_Statistical_Review_in_European_Countries/links/5f9a4ef2a6fdccfd7b87f881/The-impact-of- COVID-19-Pandemic-on-Tourism-Industry-A- St

Sánchez-Teba, E. M., García-Mestanza, J., & Rodríguez-Fernández, M. (2020). The application of the inbound marketing strategy on costa del sol planning & tourism board. Lessons for post-covid-19 revival. Sustainability (Switzerland), 12(23), 1–15. https://doi.org/10.3390/su12239926

Shafiee, S., Rajabzadeh Ghatari, A., Hasanzadeh, A., & Jahanyan, S. (2019). Developing a model for sustainable smart tourism destinations: A systematic review. Tourism Management Perspectives, 31(June 2018), 287–300. https://doi.org/10.1016/j.tmp.2019.06.002

Sharma, G. D., Thomas, A., & Paul, J. (2021). Reviving tourism industry post-COVID-19: A resilience-based framework. Tourism Management Perspectives, 37(October 2020). https://doi.org/10.1016/j.tmp.2020.100786

Stankov, U., & Gretzel, U. (2020). Tourism 4.0 technologies and tourist experiences: a human-centered design perspective. Information Technology and Tourism, 22(3), 477–488. https://doi.org/10.1007/s40558-020-00186-y

Stankov, U., & Gretzel, U. (2021). Digital well- being in the tourism domain: mapping new roles and responsibilities. Information Technology and Tourism, Februari 2021. https://doi.org/10.1007/s40558-021-00197-3

Vena-Oya, J., Castañeda-García, J. A., Rodríguez-Molina, M. Á., & Frías-Jamilena, D. M. (2021). How do monetary and time spend explain cultural tourist satisfaction? Tourism Management Perspectives, 37(December 2020). https://doi.org/10.1016/j.tmp.2021.100788

Vinodan, A., & Meera, S. (2020). M-tourism in India: Symbolic versus intended adoption. IIMB Management Review, 32(2), 177–188. https://doi.org/10.1016/j.iimb.2019.10.004

Woyo, E. (2021). The Sustainability of Using Domestic Tourism as a Post-COVID-19 Recovery Strategy in a Distressed Destination. Information and Communication Technologies in Tourism 2021, 476–489. https://doi.org/10.1007/978-3-030-65785-7

Downloads

Published

2021-04-28

How to Cite

Tulungen, F., Batmetan, J. R., Komansilan, T., & Kumajas, S. (2021). Competitive intelligence approach for developing an e-tourism strategy post COVID-19. Journal of Intelligence Studies in Business, 11(1), 48-56. https://doi.org/10.37380/jisib.v1i1.694