Integrating science and technology metrics into a competitive technology intelligence methodology
DOI:
https://doi.org/10.37380/jisib.v1i1.696Keywords:
Competitive intelligence, competitive technology intelligence, patentometrics, science and technology metrics, scientometricsAbstract
For years, the appropriate interpretation and application of metrics have enabled scientists to assess science and technology dynamics. Consequently, diverse disciplines have emerged, such as bibliometrics, scientometrics and patentometrics, offering important theoretical and methodological contributions. However, the current accelerated technological advances require researchers to implement a superior approach to detect continuous changes in the external environment identifying opportunities and vulnerabilities to strengthen the decision-making process regarding R&D and innovation. In this context, competitive technology intelligence (CTI) offers a strategic approach based on a continuous cycle where information is transformed into an actionable result. This research provides a broader scope to science and technology metrics, incorporating them into a CTI global methodology of eight steps. Metrics add value throughout the entire CTI process, from project planning to decision-making stages, having the most significant role in the information analysis stage, mainly to process information from sources such as scientific documents, patents, and social networks. Particularly, this approach considers recent studies in CTI in which quantitative tools such as patentometrics and scientometrics were successfully used. This proposal can be applied to predict upcoming technologies, movements of competitors, disrupting activities, market changes, and future trends. Accordingly, this research adds value to the assessment of science and technology dynamics, aiming to improve the decision-making process of R&D and innovation.
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