Integration of business intelligence with corporate strategic management
DOI:
https://doi.org/10.37380/jisib.v7i2.235Keywords:
Balanced scorecard, business intelligence, competitive intelligence, corporate performance management, corporate strategic management, strategic intelligenceAbstract
Integration of business intelligence and corporate strategic management has a direct impact on modern and flexible organizations. This integration helps decision makers to implement their corporate strategies, adapt easily to changes in the environment, and gain competitive advantages. This paper extends the studies in this domain, and clarifies the relationships between business intelligence and strategic management. It highlights also the role of business intelligence in corporate performance management and strategic intelligence. This paper proposes a BSC-BI framework that facilitates the integration of business intelligence with a balanced scorecard methodology. The BSC-BI framework implementation is demonstrated using a case study on the telecom field.
References
Albescu, F., Pugna, I., & Paraschiv, D. (2008). Business Intelligence & Knowledge Management – Technological Support for Strategic Management in the Knowledge Based Economy. Informatica Economică, 4(48), 5-12.
Alnoukari, M. (2009). Using Business Intelligence Solutions for Achieving Organization’s Strategy: Arab International University Case Study. INTERNETWORKING INDONESIA JOURNAL, 1(2), 11-15.
Alnoukari, M., & Alhussan, W. (2008). Using Data Mining Techniques for Predicting Future Car market Demand. Proceedings of International Conference on Information & Communication Technologies (pp. 929-930). Damascus, Syria: IEEE.
Alnoukari, M., Alhawasli, H. A., Abd Alnafea, H., & Zamreek, A. J. (2012). Business Intelligence: Body of Knowledge. In A. El Sheikh, & M. Alnoukari, Business Intelligence and Agile Methodologies for Knowledge-Based Organizations: Cross-Disciplinary Applications (pp. 1-13). USA: IGI Global. DOI: https://doi.org/10.4018/978-1-61350-050-7.ch001
Anand, S. S., Bell, D. A., & Hughes, J. G. (1995). The role of domain knowledge in data mining. Proceedings of the fourth international conference on Information and knowledge management (pp. 37-43). Baltimore, Maryland, United States: ACM New York, NY, USA. DOI: https://doi.org/10.1145/221270.221321
Azevedo, A., & Santos, M. F. (2008). KDD, SEMMA and CRISP-DM: A Parallel Overview. IADIS European Conference Data Mining 2008, (pp. 182-185).
Azevedo, A., & Santos, M. F. (2009). Business Intelligence - State of the Art, Trends, and Open Issues. KMIS 2009 - International Conference on Knowledge Management and Information Sharing, (pp. 296-300). DOI: https://doi.org/10.5220/0002303602960300
Azvine, B., Cui, Z., & Nauck, D. (2005). Towards real-time business intelligence. BT Technology Journal, 23(3), 214-225. DOI: https://doi.org/10.1007/s10550-005-0043-0
Baars, H., & Kemper, H.-G. (2007). Management Support with Structured and Unstructured Data- An Integrated Business Intelligence Framework. Information Systems Management, 25, 132–148. DOI: https://doi.org/10.1080/10580530801941058
Boddy, D., Boonstra, A., & Kennedy, G. (2005). Managing Information Systems: An Organisational Perspective (2nd ed.). Harlow: Pearson.
Bogdana, P. I., Felicia, A., & Delia, B. (2009). The Role of Business Intelligence in Business Performance Management. Annals of Faculty of Economics, 4(1), 1025-1029.
Brinkmann, D. (2015). Strategic capability through business intelligence applications. University of Gloucestershire.
Castellano, M., Mastronardi, G., Aprile, A., Minardi, M., Catalano, P., Dicensi, V., et al. (2007). A Decision Support System base line Flexible Architecture to Intrusion Detection. JOURNAL OF SOFTWARE, 2(6), 30-41. DOI: https://doi.org/10.4304/jsw.2.6.30-41
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business Intelligence and Analytics: From Big Data to Big Impact. MIS Quarterly, 36(4), 1165-1188. DOI: https://doi.org/10.2307/41703503
Chung, W., Chen, H., & Nunamaker jr, J. F. (2005). A Visual Framework for Knowledge Discover on the web: An Empirical Study of Business Intelligence Exploration. Journal of Management Information Systems, 21(4), 57-84. DOI: https://doi.org/10.1080/07421222.2005.11045821
Cody, W. F., Kreulen, J. T., Krishna, V., & Spangler, W. S. (2002). The Integration of Business Intelligence and Knowledge Management. IBM Systems Journal, 41(4), 697–713. DOI: https://doi.org/10.1147/sj.414.0697
Collier, K., Carey, B., Grusy, E., Marjaniemi, C., & Sautter, D. (1998). A Perspective on Data Mining. Northern Arizona University, USA: Centre for Data Insight.
Corbitt, T. (2003). Business Intelligence and Data Mining. Management Services Magazine, 18-19.
Drnevich, P. L., Hahn, J., & Shanley, M. (2006). Toward a Strategic Perspective of Information Technology. In B. Walters, & Z. Tang, IT- Enabled Strategic Management: Increasing Return for the Organization (pp. 16-37). Idea Group. DOI: https://doi.org/10.4018/978-1-59140-908-3.ch002
Elbashir, M. Z., Collier, P. A., & Davern, M. J. (2008). Measuring the effects of business intelligence systems: The relationship between business process and organisational performance. (Elsevier, Ed.) International Journal of Accounting Information Systems, 9, 135-153. DOI: https://doi.org/10.1016/j.accinf.2008.03.001
Fries, J. (2006). The Contribution of Business Intelligence to Strategic Managemnt. Vrije University Brussel.
Girija, N., & Srivatsa, S. K. (2006). A Research Study- Using Data Mining in Knowledge Base Business Strategies. Information Technology Journal, 5(3), 590–600. DOI: https://doi.org/10.3923/itj.2006.590.600
Global Intelligence Alliance. (2004). Introduction to Strategic Intelligence.
Graco, W., Semenova, T., & Dubossarsky, E. (2007). Toward Knowledge-Driven Data Mining. ACM SIGKDD Workshop on Domain Driven Data Mining (DDDM2007) (pp. 49-54). San Jose, California, USA: ACM. DOI: https://doi.org/10.1145/1288552.1288559
Grembergen, W. V., Haes, S. D., & Guldentops, E. (2004). Structures, Processes and Relational Mechanisms for IT Governance. In W. V. Grembergen, Strategies for Information Technology Governance. Idea Group. DOI: https://doi.org/10.4018/978-1-59140-140-7.ch001
Grigori, D., Casati, F., Castellanos, M., Dayal, U., Sayal, M., & Shan, M.-C. (2004). Business Process Intelligence. Computers in Industry, 53, 321-343. DOI: https://doi.org/10.1016/j.compind.2003.10.007
Herring, J. P. (1988). Building a Business Intelligence Systems. Journal of Business Strategy, 4-9. DOI: https://doi.org/10.1108/eb039219
Järvinen, T. (2014). Business Intelligence (BI) strategy development: a grounded action research. Aalto University.
Jermol, M., Lavrac, N., & Urbancic, T. (2003). Managing business intelligence in a virtual enterprise: A case study and knowledge management lessons learned. Journal of Intelligent & Fuzzy Systems, 121–136.
Katz, J. D. (2002). The Integral Role of Information Technology in Achieving Business Strategy Success: Managing the Information Resources of Global Competitors. In F. B. Tan, Advanced Topics in Global DOI: https://doi.org/10.4018/978-1-930708-43-3.ch004
Information Management (pp. 42-62). Idea Group.
Kruger, J.-P. (2010). A Study of Strategic Intelligence as a Strategic Management Tool in the Long-Term Insurance Industry in South Africa. South Africa: University of South Africa.
Kurgan, L. A., & Musilek, P. (2006). A survey of Knowledge Discovery and Data Mining process models. The Knowledge Engineering Review, 21(1), 1-24. DOI: https://doi.org/10.1017/S0269888906000737
Lange, K. (2006). Differences between statistics and data mining. DM Review, 16(12), 32-33.
Marren, P. (2004). The father of business intelligence. Journal of Business Strategy, 25(6), 5-7. DOI: https://doi.org/10.1108/jbs.2004.28825faf.001
Negash, S. (2004). Business Intelligence. Communications of the Association for Information Systems, 13, 177-195. DOI: https://doi.org/10.17705/1CAIS.01315
Olszak, C. M. (2014). An Overview of Information Tools and Technologies for Competitive Intelligence Building: Theoretical Approach. Issues in Informing Science and Information Technology, 11, 139-153. DOI: https://doi.org/10.28945/1985
Paladino, B., & William, N. (2008, June). Moving Strategy Forward: Merging the Balanced Scorecard and Business Intelligence. Business Performance Management, pp. 12-17.
Pérez-Valls, M., Ortega-Egea, J. M., & Úbeda, J.A. (2006). Relationship between New Information Technologies and Flexible Organizational Forms. In B. Walters, & Z. Tang, IT-Enabled Strategic Management: Increasing Return for the Organization (pp. 68-92). Idea Group. DOI: https://doi.org/10.4018/978-1-59140-908-3.ch004
Pirttimaki, V. (2007). Business Intelligence as a Managerial Tool in Large Finnish Companies. Tampere University of Technology.
Porter, M. (1979). How competitive forces shape strategy? Harvard Business Review, 137-145.
Porter, M. (1996, November-December). What is Strategy? Harvard Business Review, p. 22.
Power, D. J. (2007, March 10). A Brief History of Decision Support Systems. Retrieved May 28, 2009, from DSSResources.COM: http://DSSResources.COM/history/dsshistory. html
Razali, A. M., & Ali, S. (2009). Generating Treatment Plan in Medicine: A Data Mining Approach. American Journal of Applied Sciences, 6(2), 345-351. DOI: https://doi.org/10.3844/ajas.2009.345.351
Richards, G., Yeoh, W., Chong, A. Y., & Popovič, A. (2014). An Empirical Study of Business Intelligence Impact on Corporate Performance Management. Proceedings of the Pacific Asia (pp. 1-16). AIS eLiberary.
Rouhani, S., Asgari, S., & Mirhosseini, S. V. (2012). Review Study: Business Intelligence Concepts and Approaches. American Journal of Scientific Research(50), 62-75.
Sabherwal, R., & Chan, Y. E. (2001). Alignment Between Business and IS Strategies: A Study of Prospectors, Analyzers, and Defenders. Information Systems Research, 11-33. DOI: https://doi.org/10.1287/isre.12.1.11.9714
Seitovirta, L. (2011). The Role of Strategic Intelligence Services in Corporate Decision. Upper Saddle River: Aalto University School of Economics.
Shadid, E. O. (2012). Measuring the effect of Strategic Fit between Adaptive Competitive Strategy and Business Intelligence in achieving Organizational Excellence. Middle East University.
Shariat, M., & Hightower, R. (2007). Conceptualizing Business Intelligence Architecture. The Marketing Management Journal, 17(2), 40-46.
Tang, Z., & Walters, B. (2006). The Interplay of Strategic Management and Information Technology. In B. Walters, & Z. Tang, IT- Enabled Strategic Management: Increasing Returns for the Organization (pp. 1-15). Idea Group. DOI: https://doi.org/10.4018/978-1-59140-908-3.ch001
Turban, E., Aronson, J. E., Liang, T. P., & Sharda, R. (2007). Decision Support andBusiness Intelligence Systems, 8th edition.
Pearson Prentice Hall.
Viitanen, M., & Pirttimaki, V. (2006). Business intelligence for strategic management in a technology-oriented company. International Journal of Technology Intelligence and Planning, 2(4), 329-343. DOI: https://doi.org/10.1504/IJTIP.2006.011705
Vuksica, V. B., Bacha, M. P., & Popovic, A. (2013). Supporting performance management with business process management and business intelligence: A case analysis of integration and orchestration. International Journal of Information Management(33), 613-619. DOI: https://doi.org/10.1016/j.ijinfomgt.2013.03.008
Watson, H. J., Wixom, B. H., Hoffer, J. A., Anderson-Lehman, R., & Reynolds, A. M. (2006). Real-Time Business Intelligence: Best Practices At Continental Airlines. Information Systems Management, 7-18. DOI: https://doi.org/10.1201/1078.10580530/45769.23.1.20061201/91768.2
Wee, C. H., & Leow, M. L. (1994). Competitive Business Intelligence in Singapore. Journal of Strategic Marketing, 1, 112-139. DOI: https://doi.org/10.1080/09652549400000006
Weiss, S. M., Buckley, S. J., Kapoor, S., & Damgaard, S. (2003). Knowledge-Based Data Mining. SIGKDD’03 (pp. 456-461). Washington, DC, USA: ACM. DOI: https://doi.org/10.1145/956750.956802
Wixom, B. H. (2004). Business Intelligence Software For The Classroom: Microstrategy Resources On The Teradata University Network. Communications of the Association for Information Systems, 14, 234-46. DOI: https://doi.org/10.17705/1CAIS.01412
Zoumpatianos, K., Palpanas, T., & Mylopoulos, J. (2013). Strategic Management for Real-Time Business Intelligence. In M. Castellanos, U. Dayal, & E. A. Rundenst, Enabling Real-Time Business Intelligence (pp. 118-128). Springer. DOI: https://doi.org/10.1007/978-3-642-39872-8_9
Downloads
Published
Issue
Section
License
Copyright (c) 2017 Journal of Intelligence Studies in Business
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
