An examination of the impact of business intelligence systems on organizational decision making and performance: The case of France
DOI:
https://doi.org/10.37380/jisib.v7i2.238Keywords:
Business intelligence systems, competitive advantage, customer satisfaction, employee satisfaction, organization, SMEsAbstract
Turbulent times are a part of modern-day business, and the way a company handles disruptive events determines its success. Various technological tools have been developed to help businesses overcome unforeseen and anticipated events that may impact the business. One such technological tool is business intelligent systems, which help to gather data regarding business operations and environment turning it into information that can be clearly understood. Large companies have adopted the use of these big data analytic systems, but most small and medium sized enterprises (SMEs) lag behind. There is little information on how business intelligence systems impact SME businesses. This study examined the impact of business intelligence systems on organizational decision-making and performance. The study consists of an empirical qualitative research that was carried out with interviews of 200 members of 10 selected SMEs. The study found out that when BI systems are deployed in SMEs, they facilitate timely decision making, improves organizational efficiency, enable a company to meet client’s needs appropriately and lead to more satisfied employees.
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