Competitive intelligence: a case study on Qoros automotive manufacturing
DOI:
https://doi.org/10.37380/jisib.v6i2.173Keywords:
Qoros automotive, competitive intelligence, market analysisAbstract
In this paper, Qoros automotive manufacturing company, which is aiming at expanding their market in Europe, will be analyzed. In this case, the challenges that the aforementioned company has faced will be explained and some recommendations regarding marketing, strategy, production methods and other related issues based on competitive intelligence models like SWOT, Porter's Five Forces Analysis, ADL Matrix, and other related theories will be provided.
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