Competitive Intelligence in the Defense Industry: A Perspective from Israel – A Case study analysis
DOI:
https://doi.org/10.37380/jisib.v4i3.107Keywords:
Competitive intelligence, Marketing intelligence, defense industry, IsraelAbstract
Purpose - The defense industry is one of the leading business sectors in Israel and also worldwide. Competitive Intelligence (hereafter CI) is embedded into this sector and supports its decision making process. In recent years more information about this industry and about the CI activity is available while characterized by fierce competition and quick changes in the competitive environment. It is evident that CI is used widely by the leading firms in this sector while it has become an integral part of the business activity, and its added value seems to be significant. It is possible to define a framework of CI activity in this industry and to reflect on its advantages and limitations. It is my hope that this paper will encourage further research on this topic. Methodology/approach – Gathering information that has been published in Israel and abroad that was analyzed and thus offers insight into this issue. Findings – The defense industry in general and especially in Israel is using CI intensively in the highly competitive environment of defense products to support the decision making process. Research limitations – For many years, the information on this sector was not
available. It is in now in a process of change and this enables us to build up a comprehensive picture. Practical implications – This study can make a contribution to global corporations competing in highly dynamic sectors, especially those that are operating in the governmental sectors. Originality/ value – This is the first work in Israel on the use of CI in the defense sector. Paper type: A case study analysis.
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