Stimulating Sales and Developing Innovative Skills to Enhance Local Competition for National Industrial Companies in Jordan
DOI:
https://doi.org/10.37380/jisib.v14.i2.2439Keywords:
Stimulating Sales, E-Commerce, Innovative Skills, Local Competition, Jordanian Industrial CompaniesAbstract
The current study aimed to explore the main factors that stimulate sales and develop innovative skills, represented by market research, sales strategies, customer relations, and e-commerce, to enhance local competition for industrial companies in Jordan through quality and efficiency as combined factors that drive competition. Also, how can slowly emerging sales strategies help local industries flourish by keeping pace with developments in the business environment and understanding the needs of individuals that affect sales performance? The study used a descriptive and analytical approach to collect, classify, analyze, test, and interpret the data. The researcher distributed 384 questionnaires to the study sample, of which 256 were retrieved and were valid for analysis, at a rate of 69%. The study concluded that stimulating sales has a direct and positive effect on enhancing local competition, based on the analysis of the integrative model included in the study, and its paragraphs were analyzed based on the statistical models used. It also showed that all dimensions of innovative skills are linked to enhancing sales and mediating a positive impact on enhancing local competition. Moreover, the analysis of the results showed a direct impact of innovative skills factors on the local competition of the companies under study. The study recommended that industrial companies in Jordan enhance and improve their competition locally by integrating sales strategies and plans on the one hand and innovative skills on the other hand and developing an e-commerce culture environment that works to play a greater role in competition locally and globally and enhance it with qualified infrastructure. Collaboration among stakeholders is also important to create an environment for creativity and competition.
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